3/14/2023 0 Comments Dma codes per cityViewing habits determine which DMA you’re in. They’re usually separated by metropolitan area, with rural areas often being combined. The Nielsen Research Group (yes, the one that generates those dreaded Nielsen ratings) uses DMAs when compiling ratings to decide which shows stay on the air and which ones get cancelled. For example, Tampa, Florida, is in a different market than Orlando, Florida, even though they’re only about 80 miles apart. Sometimes referred to as media market, broadcast market, media region, television market area – or even just market, DMA explains the area where the population can receive the same television, radio and broadcast channels. What do these things really mean for your business and bottom line? Understanding vital terms helps you make smarter, more informed decisions about what’s best for your business. When discussing media buys or target audience, your marketing team or public relations agency probably throws around terms like media region and designated market area (DMA). Learn why the location of your company and customers mean so much for your visibility and brand position
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